Why Your Business Needs Its Own Mobile App

Examine what your rivals are doing and what their strengths and shortcomings are. Examine the feedback you’ve received from customers and try to figure out what your target market expects from you. If you conduct rigorous market research, you can avoid making the same mistakes. Mobile App Features That Will Make Your App Great Before developing an app, one must be absolutely clear on the purpose that it has to serve. The reason why people are so fond of apps is that they help users feel unique. Pushwoosh revealed that push notifications deliver as high as a 70% opt-in rate on average.

While that is still important, consumers now expect a wonderful level of service no matter where they are or what time it is. By providing a mobile app you are giving them an improved way of doing business with you creating a positive experience with your brand. The application does not represent a weight constraint, can be downloaded by customers, and, unlike a product catalog, is automatically updated without printing costs. It is also possible to enter orders or, for intervention technicians, incident reporting.

As apps for smartphones and tablets proliferate – App Annie predicts the consumer spend in app marketplaces will reach $156.5 billion in 2022 – apps are increasingly appealing to small local businesses. This article is for small business owners considering creating a mobile app to enhance the customer experience and increase their business’s reach. With the proper settings and configurations, app notifications can help businesses keep their brand or products in the front of customers’ minds. Strong brand awareness can help businesses drive digital traffic, outperform their competitors and increase revenue. Businesses have long relied on customer surveys to monitor customer relationships, but with the proliferation of mobile devices they can also glean information from apps. For instance, SMBs can monitor how often customers use the app, determine what promotions they might have interest in and review solicited and unsolicited feedback.

To Mobile App Design

It makes it easier to personalise a marketing strategy, since you can collect personalised data from each phone, thus tailoring your marketing campaign to the interests of each unique customer. Consequently, businesses have realized the need to attract customers by effectively using mobile channels. They also need to optimize their mobile apps and websites to improve user experience and outdo their conversion rates to make the most of this channel. Businesses spend a lot of time, energy and money on generating new business but allow their current customer base to dwindle.

Using mobile apps is one easy way to make it easier to manage tasks and administrative duties, since all the information you need should be at your fingertips. The possibilities for this one are pretty vast, since task admin could technically cover everything from invoicing to calendar management and more. Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. Developing a mobile app can effectively assist in achieving these goals.

In 2017, a mobile device was the most popular way for adults to access the Internet (73%). To avoid incompatibility or cybersecurity issues, it’s critical to stay on top of updates and new developments. Many mobile apps can benefit your business and its operations, including small business organization apps, secure messaging apps, and small business productivity apps. When deciding whether to create an app, you should consider your goal, your target audience and their mobile usage, and your development strategy and budget.

If you were to apply this to your business, you could learn when and where people were purchasing your products most often, or which parts of the world are most interested in your business. Whatever your marketing strategy or goals are, going mobile lets you provide the best offers at the consumer’s fingertips. Once your marketers have all the data they need, an app also allows you to deliver content to your users more effectively than other traditional marketing channels. The first glaring advantage digital marketers enjoy when businesses go mobile is the direct access to user information. Another area of your business that can benefit a lot from a custom mobile app is the marketing department.

From a complaints management system to online registration forms and intelligent data-based UX improvement, there’s almost no limit to how much value you can offer. By entertaining your users through your brand’s app, you can also keep the majority of your users hooked, even without outright offering incentives. It could be a tool for remote workers to access customer databases, an app car owners use to control their cars remotely , or even a shopping app. To achieve success while investing in a mobile app for your business, you have to pay close attention to your approach. Moreover, in contrast with the website, the app can be opened with one easy tap. To find your page in the net, the user needs to open the browser and find the appropriate URL to bookmark it.

As a result, they’re also demanding more from their phones in the form of improved, seamless mobile experiences. Those two facts alone are why more and more businesses are choosing to invest in developing mobile apps of their own. Nowadays, people are increasingly attracted to mobile apps because they are interactive, responsive, friendly, easy to navigate, and personalized. That being said, having a mobile application these days is not an option, it’s a necessity.

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How Much Does It Cost To Build A Messaging App Like Whatsapp

Roughly 62% of businesses already have an app or are in the process of developing one. In 2008, when Apple opened its original App Store it had 500 apps available for download. In 2009, they even started using the phrase, “there’s an app for that” in TV ads to illustrate just how many apps there were. At that time, however, it was more aspirational marketing than anything else because there clearly was not an app for everything you could possibly think of. Another issue with mobile websites is that they don’t have as much functionality as their full-sized counterparts.

Constant interaction increases loyalty, and in turn, a good loyalty level stimulates sales. A mobile app can enable shopping from mobile devices, which has the potential to boost sales. Online shopping has grown tremendously popular over the years, and according to the Wall Street Journal, the majority of customers prefer to conduct their shopping online. A mobile app gives customers an entire shopping mall in the palm of their hand, allowing them to browse product selections, find coupons, and order items from their phone or tablet. A better experience creates value in the eyes of a customer especially when there are two similar businesses.

Whats Driving App Development?

You can visualize planned content for major social networks on a simple dashboard, and set reminders for Stories. You can also publish content on an automated schedule or choose a custom time for each post. The analytics dashboard displays weekly or monthly profile growth, user engagement metrics, and top performing posts. Pick out keywords and phrases that you want to track, and as we mentioned earlier, even pop up Real-time Assist cards for contact center agents who might need help explaining tricky topics to customers. Effective communication is the backbone of almost every business, no matter which sector or industry you’re in. Apple’s 2009 slogan “There’s an app for that” became the subject of a thousand memes , but it’s never been more accurate, especially in business.

• Specifically, the app produces a significant way for businesses to manage research and use customer data.
• To avoid this, it’s important to understand the faulty thinking a business may use to develop an app.
• As a consequence, any inaction in app development may result in falling behind the competition.
• Even simple things apps offer remove friction and add value to customers.

For example, the travel industry, fitness, retail, and restaurants are all early adopters in the space. However, even if you are in an early adopting industry, there’s still time to get in on the mobile trend. If you’ve ever run a PPC campaign, you know how difficult it is to acquire customers, and it’s even more difficult to retain them. Double star days encourage people to come into the store on a specific day.

Benefits Of Developing A Mobile App For Your Business

There’s also another reason that’s driving this mobile app development surge, and it has to do with market penetration. Market penetration measures how much a product or service is being used by customers compared to the total estimated market for that product or service. An above-average market penetration rate for consumer goods is estimated to be between 2% and 6%². So, if your market penetration falls anywhere within that range, you should be very happy. People do visit physical stores to make purchases but the number is comparatively less. With the advent of the internet revolution and technology, mobile apps’ emergence has made the business’s entire operations seamless.

Does your organization have the means to promote the app once developed? A business app doesn’t often generate users naturally, a push needs to happen for customers to discover that the app exists and why they should install it. If the biggest goal of developing a mobile app is just so you’re not missing out then you won’t likely hit any true business goals. A business website technically already brings your brand to your user’s screens, but it’s too easy for them to get distracted by the countless other tabs they have open.

#2 Ease Of Sending Notifications

The combination of “site + mobile app” yields a double dividend for the enterprise. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him. Customer service is one of the most important aspects of running a thriving company, and yet, customers seem to grow more demanding every day. With an app, you can provide on-demand customer service, so customers can receive support from wherever they are, all from their mobile device.

#3 Build Brand Awareness

Depending on your branding needs, there are multiple ways you can choose to go mobile. The app makes it much easier for clients to leave feedback or call you. Furthermore, all negative comments left on the site are visible to everyone. What about negative feedbacks submitted with the help of an app, they give you a chance https://globalcloudteam.com/ to deal with client dissatisfaction before his/her opinion goes public. Lack of communication between a company’s finance and IT departments can cause problems with organizational goals and decisions. The gas and electric company used AiDash to realize efficiencies and improve reliability and vegetation management in …

Therefore, with apps, businesses have the ability to use data-driven marketing tactics to offer consumers a highly personalized experience. These outlets transitioned to websites where you can directly avail the products or services by screening the details online. The efforts to reach the customer directly are not viable as it involves door-to-door sales. Hence to reach the customer personally a mobile app is the most relevant medium. The Mobile app enables the customer to quickly avail the product or services, in a predefined workflow on the click of a button.

This step is critical to mobile development because there are so many different types of phones and platforms. Additionally, underestimating or short cutting testing will result in users finding your bugs. If you don’t, the only people who discover the app will be the development team. It’s almost impossible to do business today without customer insights. A mobile app can serve as a reliable and valuable source of those insights.

90 percent of companies plan to increase investment in mobile apps in 2016. If you don’t, there’s a good chance you’ll be left behind your competitors. When your business begins to expand, mobile apps generally allow you to add more power to the mix. Use social media buttons to motivate your app users to share their experience with your brand and spread awareness.

This will allow you to improve your customer service and, by the same token, your business efficiency. You will be able to customize the communication through data collection. However, the message gets lost in your inbox and the customer eventually loses interest in purchasing your product due to poor customer service. Mobile apps are programmed to synthesise such common queries related to your business and provide automatic assistance to customers when doubts arise within them. Similar features can be personalised according to the brand’s needs and the nature of the business.

Always update your mobile app and website with the latest launch products so that people should aware of it and it really helps to enhance sales and revenues for the product. Your effort towards developing and preserving your brand image by establishing a mobile app serves as a testimony to the professionalism your business wishes to maintain. It increases the trust customers have towards your business, above the doubts they have while availing services and products from other developing or undeveloped businesses.

This App enables its users to quickly scan one of their competitor’s products and find one of their alternative products that match the specification of the scanned product. This App feature allows our client to directly take business away from their competitors with very little effort, directly challenging their prices and product quality. But no matter how much you want to build an app, developing an app is only worthwhile if it provides a great user experience and you have the budget to maintain it for the long term. If you’re considering a dedicated app, keep in mind what customers seek. Those 45 years old and older don’t have as much knowledge of mobile apps and how they work because they’re more comfortable with desktop computer use.

According to App Annie, younger users (13-24 years old) visit apps more than twice as often as those over 45; however, they are likely to stop using an app if it doesn’t serve their needs. Mobile apps can build loyal customer bases, provide insightful customer data and more. In addition, you can also bring your social media feed into the app, which will help you obtain more organic reach without paying for ads. Once you have the answers to those questions, you can build a mobile app that automates the process for you. In addition, users are much more likely to share their progress with friends and family, dramatically increasing your brand’s visibility organically.